Events &
Trade Shows
Established a portfolio of 15+ annual regional events and food shows, producing sustained four-year average annual growth of 26% in attendance, 18% in vendor participation, and 27% in sales-driving booth activity.
Trade Shows
Led the development of large-scale food shows throughout the Midwest, creating customer experiences designed to generate sales opportunities, strengthen vendor partnerships, and accelerate revenue growth through product discovery and engagement.
Michigan | 4 year average growth
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Account Attendees: 18%
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Booth Activities & Case Bookings: 25%
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Vendor Participation: 13%
Indiana | 3 year average growth
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Account Attendees: 110%
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Booth Activities & Case Bookings: 420%
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Vendor Participation: 77%
Regional Food Shows & Customer Experience Events
Led the strategy and execution of regional food shows and customer experience events, transforming customer events into high-impact experiences that enhanced brand engagement, strengthened customer loyalty, and supported revenue growth objectives.
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4-Year Average Account Growth: 52%
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4-Year Average Attendee Growth: 30%
Sales Meetings
Led the planning and execution of 7 Annual Sales Meetings designed to educate, inspire, and align sales teams, transforming business objectives into actionable strategies that drive performance and growth.
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Introduced culinary presentations at each meeting focused on trends and business priorities, featuring live demonstrations and costed recipes.
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Coordinated 4–6 vendor presentations per sales meeting, aligning content with Circana insights, market trends, and company initiatives.
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Managed a Lunch & Learn program featuring +/- 30 vendor partners per meeting, showcasing products through live sampling.
Company Events
Led the strategy and execution of internal company events designed to recognize employees, build organizational pride, and create meaningful experiences that support employee engagement and retention.
Annual Events Include:
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Food Show VIP Party
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Holiday Party
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Christmas Breakfast
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Company Cookouts
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Employee Appreciation Events
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Company Quarterly Connect Events
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Board Meetings