Promotions & Incentives
Developed and executed strategic promotional programs designed to drive revenue, strengthen vendor partnerships, and create value for customers. From bi-weekly promotional flyers and vendor-funded marketing campaigns to targeted sales incentives, I built data-driven initiatives that increased product visibility, motivated sales teams, and delivered measurable business growth.
Bi-Weekly Flyers
Developed and launched a bi-weekly vendor-funded promotional flyer program that increased product visibility, aligned vendor growth objectives with customer demand, equipped Sales Reps with strategic sales tools, and delivered compelling customer value on featured products.
Sustained Growth on Flyer Items led to +$1m in incremental sales
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2023: 26 flyers, averaged +3% in sales, +5% in cases
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2024: 27 flyers, averaged +6% in sales, +5% in cases
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2025: 25 flyers, averaged +4% in sales, +4% in cases
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2026 (as of 7/1): 9 flyers, averaged +21% in sales, 18% in cases
Vendor Promotions & Sales SPIFFs
Initiated and managed a vendor-sponsored Sales SPIFF program, executing an average of 12 incentive campaigns annually to drive sales performance and vendor growth.Coordinated vendor funding and rewards ranging from cash incentives to travel experiences, increasing engagement and sales motivation.
Sustained YOY Growth on Promotional Items led to +$7M in incremental sales.
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2024: 11 promotions, averaged +16% sales, +8% in cases
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2025: 11 promotions, +31% sales, +27% in cases
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2026 (as of 7/1): 5 promotions, +22% sales, +18% in cases
VE Elite Sales
Incentive Program
Led the communications strategy and execution for VE Elite, Van Eerden Foodservice's premier annual sales incentive program recognizing top-performing Sales Representatives with an all-expenses-paid international luxury trip for themselves and a guest. Partnered closely with executive leadership and the company's incentive travel agency to support planning efforts, helping ensure a seamless, on-brand experience through site visits, event branding, room drops, group activities, on-site programming, and participant communications. Responsibilities included:
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International destination planning
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Developing branded on-site programming
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Conceptualizing custom room drops & welcome gifts
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Planning exclusive group experiences & excursions
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Managing event branding & communications,
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Ensuring a seamless, elevated experience from qualification through travel.
Through strategic communication and meticulous execution, VE Elite became the company's flagship sales incentive program and a key driver of year-long sales performance.