QUICK SERVICE RESTAURANTS
Digital Initiatives
Drives incremental sales through digital strategy, leveraging mobile, delivery, and data-driven marketing to influence behavior, enhance customer engagement, and unlock new revenue streams.
Grand Opening
Influencer Campaign
Leveraged influencer marketing to build pre-opening buzz and drive awareness through targeted local partnerships. Identified and activated 180+ local influencers across key markets for exclusive food truck events, generating a combined reach of 7.4M+ followers and 2.2M+ estimated impressions, driving strong awareness and momentum leading into opening day.
Third Party Delivery
Supported early adoption of Wendy's digital expansion, partnering with Operations and IT to scale new platforms. Led local marketing strategy for DoorDash, activating 50% of the fleet in year one and driving rapid early growth, including an 89% higher average check, 90% increase in weekly orders, and $1.5M+ in incremental delivery sales.
Mobile App
Wendy's
Leveraged data-driven targeting to drive engagement and traffic, resulting in 248K digital coupon redemptions, a 60%+ increase in average redemptions per restaurant, and over $1.6M in attributable sales.
Raising Cane's
Launched mobile ordering and curbside programs, generating $5.6M+ in year-one sales and sustaining
14% average month-over-month mobile growth
through targeted marketing.
Third Party Delivery
Partnered with Operations and IT as an early adopter of the brand’s 2018 digital expansion, leading local marketing strategy for DoorDash and activating 50% of the fleet in year one. Early results showed strong momentum, including an 89% higher average check, a 90% increase in weekly delivery orders, and $1.5M+ in incremental sales.
