QUICK SERVICE RESTAURANTS
Experiential & Event Marketing
Led high-impact grand opening strategies for Raising Cane's, combining grassroots marketing, local partnerships, and digital amplification to drive awareness and opening-day traffic. Developed and executed pre-opening buzz through influencer activations, community engagement, and targeted media, while aligning closely with Operations to ensure seamless execution. Consistently delivered strong turnout, sustained sales momentum, and rapid brand integration into new markets.
Grand Openings
Led high-impact new restaurant openings for Raising Cane's, driving opening-week sales 74% above company average, including a record $325K opening week in Utah.
Developed and executed comprehensive, multi-channel launch strategies spanning trade area analysis, PR, paid and social media, influencer marketing, community engagement, and in-restaurant programming.
Activated 180+ local influencers across key markets, generating 7.4M+ in reach and 2.2M+ estimated impressions, while securing strong local media coverage and community partnerships.
Delivered highly localized, experiential openings—from ribbon cuttings and school performances to philanthropic events and branded giveaways—creating sustained buzz, strong traffic, and immediate market impact.
Food Truck Activations
Led large-scale food truck activations for Raising Cane's, executing a three-week “Cane’s Across America” campaign generating 860K+ impressions while establishing the company-wide marketing standard with scalable processes deployed system-wide.
Partnered with 28 community organizations aligned to brand pillars, exceeding attendance expectations by 55% and engaging nearly 14K attendees.
Delivered high-impact brand experiences through customized culinary execution, philanthropic initiatives, and 13K+ targeted giveaways—driving awareness and deep community connection without direct sales.
Local Restaurant Marketing
Directed local restaurant marketing across San Diego and broader Western markets for Raising Cane's, building strong brand identity through deep community integration and targeted outreach.
Delivered 20% YoY customer growth contributing to $80M+ in annual sales, partnering with 325 organizations and achieving 95% engagement across schools, faith-based groups, and youth sports.
Drove traffic and loyalty through 60+ events, 32 sponsorships, and 84 fundraisers, while five restaurants surpassed $35M in sales. Additionally, built a scalable large-order program generating consistent business demand, with 8% MoM growth and $3K average weekly sales per restaurant.
