Digital
Initatives
My experience spans website strategy, social media, paid media, SEO, lead generation, and digital marketing. I develop integrated digital strategies that strengthen brand awareness, generate qualified leads, and create seamless customer experiences through a blend of organic and paid initiatives.
Website Development
Led the complete overhaul of four company websites, transforming them into strategic, user-focused platforms that strengthen brand presence, improve user experience, and increase engagement. Integrated e-commerce functionality and built a strong foundation for SEO, lead generation, and digital advertising. Also developed and launched a dedicated food show website to drive event awareness, attendance, and sales growth.
Websites
VE Lead Generation Results | Led the integration of strategic lead generation initiatives into Van Eerden's redesigned website, driving an average conversion rate of 23% over two years - well above the 10% industry standard, and contributing more than $2 million in new sales.
Social Media
Lead enterprise-wide social media strategy across 3 brands and 9 accounts, leveraging integrated organic and paid campaigns to achieve growth objectives.
Results | Four-year average growth:
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320% in engagement
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340% in traffic
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120% in followers
