QUICK SERVICE RESTAURANTS
Targeted Promotions
I specialize in building targeted, performance-driven promotions for quick service restaurants, from concept through execution and measurement. By aligning strategy with local insights and consumer behavior, I develop campaigns that drive traffic, lift sales, and deliver measurable results. My approach is rooted in data, ensuring every promotion is optimized, tracked, and continuously refined for maximum impact.
Tailgate Bundle
Concepted and executed a “Tailgate Bundle” promotion for $25 that included 50 nuggets, sauces and a family-size chili. The five-month, passive sales-driving campaign targeted targeted group occasions and was supported by in-restaurant merchandising and strategic placement near sports complexes, high schools, and universities. Across 312 restaurants in 16 states, the program generated $356K in incremental sales with a 60% profit flow-through.
99¢ Nugget Add-On
Conceptualized and executed a targeted 4 pc nugget add-on promotion, leveraging in-restaurant merchandising and crew-led suggestive selling to drive sales. Delivered $260K in incremental profit over 17 weeks across 162 locations at an $0.89 price point (2016), followed by an additional $93.8K over 9 weeks across 182 locations at $0.99 (2017).
99¢ Bacon Add-On
Executed a 4-week bacon add-on promotion to drive consistent upsell behavior, supported by in-restaurant merchandising, crew training, and incentive contests that generated nearly $70K in incremental profit.
Kids Meal Swap
Launched a kids’ meal swap program encouraging guests to exchange toys for a cookie or Frosty, supported by in-restaurant merchandising and crew-led suggestive selling. Designed to offset $1.4M+ in annual toy spend while enhancing the guest experience, the program delivered $69K+ in savings with just a 5% swap rate
BOGO Chili
Executed a passive BOGO chili promotion, supported by in-restaurant merchandising, driving incremental traffic and add-on purchases. The campaign concentrated demand on Tuesdays (28% of total chili sales) and delivered a 145% higher profit per transaction versus large chili sales on other days.